About the event


Digital Shapers is a one-day conference focusing on digital transformation and offering specific digital solutions for companies and the best practices from all over the world.


The global economy has been going through a number of changes caused by digitalization. Among other things, digitalization affects process efficiency, income, motivation and productivity of employees, data transparency and many other segments of business. The purpose of this event, organized by RTL Croatia, is to raise consciousness on the importance of digital transformation in Croatia.


The conference is intended for marketing and digital agents, PR professionals, media experts, editors, print and online publishers, start-ups, IT experts as well as HR and sales department personnel, companies, media and agencies as well as teams and individuals. In a nutshell, for all those who are interested in digital transformation and who aspire to foster digital transformation in their working environment
Featured speakers
9:30 - 10:10


9:30 - 10:00

Tobias Schiwek – CEO, Divimove

Fragmented Audiences: Reaching People Across Platforms







10:00 - 10:30

Thomas Follin – General Manager, Salto

How to transform our broadcasting business?

Moderator: Nino Štambuk – Head of Business Strategy, RTL

10:30 - 10:45


10:45 - 11:15

Guillaume Rabhi – Director of Digital and Business Development, RTL

Nino Štambuk – Head of Business Strategy, RTL

Luka Orešković – Partner, Prosperus Invest

Why did RTL buy net.hr?

Moderator: Filip Raunić, Editor In Chief at Net.hr

11:15 - 11:45

Arash Pendari – Creative Director, Vionlabs

Understanding the emotional structure of content with the help of AI


11:45 - 12:00


12:00 - 12:45

Digital Shaper 2019 award

Matko Katanec – Generalni manager Adria region, Wolt

Elmira Majerić – Managing Director, Pauza GO

Teo Širola – General Manager, Glovo

Meals on Wheels

Moderator: Ida Prester

12:45 - 13:45


13:45 - 14:15

Tomislav Bilić – CEO, Inchoo

Boris Rauš – CEO, Bamboo Lab

Srđan Kovačević – CEO, Orqa FPV

Tech and the City: Osijek

Moderator: Ilija Radić – Reporter, RTL

14:45 - 15:00


15:00 - 15:30

Vinzent Britz – Creative Director and Lead Power, Selam X

Pascal M. Wiemers – CGI & Animation, Selam X

AI, AR and Realtime in Design and Fashion

15:30 - 16:00

Lidija Bačić Lille

Music&Social: How does Lille do it?

Moderator: Ana Radišić – Host, RTL





9:30 - 10:00

The Word of the Year: Agile

Ana Pauzar – Product Experience Management Director, Hrvatski Telekom
Luka Gauta – Fintech Business Development Manager, Croz
Krešo Žmak – Director Products, Infobip

Moderator: Ivan Vrdoljak – Host, RTL


10:00 - 10:30

Gregory Ndzie – Sales Manager, Tubular Labs

What are the hot trends of social video within Europe?

10:30 - 10:45


10:45 - 11:15

1 in 4 million: How did we build a hit product in a digital era in Croatia powered by Mastercard

Andrija Pirnat – Owner, Swanky Mint

Marko Šunjić – Owner, Fibra

Miroslav Šuvak – Co-owner, Nova runda

Iva Ušćumlić – Digital department director, MediaVal

Moderator: Ana Plišić – Creative Director, C3 Croatia

11:15 - 11:45

From corporation to start up

Božidar Pavlović – Head of Technology, Oradian

Nikola Stolnik – CEO, Good Game Global

Luka Sučić – Director of Investments, æternity ventures

Moderator: Boris Mišević – Reporter, RTL

11:45 - 12:00


12:00 - 12:45

X + O = XM, a formula for turning buyers into fanatics powered by SAP

Mirjana Badurina Čanak -Marketing and Communications Manager, SAP




12:45 - 13:45


13:45 - 14:15

The first real podcast panel

Maša Zibar (nemojme.)

Saša Tenodi (Surove strasti)

Ivan Brezak Brkan (Netokracija podcast)

Moderator: Leona Šiljeg – Reporter, RTL

14:45 - 15:00


15:00 - 16:00

Advanced Workshop : New digital marketing reality – use of data in marketing, change in retargeting, end of 3rd party cookies 

Marino Lončar, mar-tech consultant, S.T.A.R. Digital

Timothy Stadié, Senior Solutions Consultant, Europe, Tealium

Tomasz Musial, VP publishers and partners, WTG

Interactive workshop with practical business and tech use cases run by experts from market leading companies: S.T.A.R. Digital, top mar-tech player service provider, Tealium – industry’s most trusted customer data platform and WTG – programmatic experts, one of only 40 global Google Certified Publishing Partners. The following topics and areas will be covered:

  • How to set up and use 1st party data in marketing – use cases
  • Integration of 1st party data with Google, Facebook and other major tech platforms in marketing activities
  • Change in cookie policies on major platforms and browsers – effects on retargeting
  • Revenue and inventory optimization in programmatic and data driven advertising

Advanced Workshop / With prior registration only (register here), limited number of participants


Digital Shaper of the year to be chosen

This year again alongside with the conference the digital shaper of the year –a person or a company which deeply contributed through his/its achievements to digital change in Croatia – will be distinguished.

This valuable prize will be selected by the jury composed of: Kostas Nebis, Chief Executive Officer and President of the Management Board of Hrvatski Telekom, Davor Tomašković, CEO at Croatia osiguranje, Maruška Vizek, Director of the Institute of Economic, Mladen Fruk, Partner McKinsey & Company, Željko Kukurin, CEO Valamar Riviere, Nikola Vrdoljak, Partner 404, Sonja Popović, Managing Director at SAP Croatia and Marc Puškarić CEO, RTL Hrvatska.


Founded in 2003, RTL Croatia has grown over the years into the largest media group in the country.

With its three linear channels, RTL, RTL2, RTL Kockica, three cable channels RTL Crime, Passion and Living, RTL Croatia World Diaspora channel, the largest on-line video platform, RTL Play, synergy of regional and national portals, and diversification of activities like setting up an RTL Music company that organizes events, concerts and music publishing, RTL Croatia sets trends and alters the country's media landscape.