About the event
WHAT?
Digital Shapers is a one-day conference focusing on digital transformation and offering specific digital solutions for companies and the best practices from all over the world.WHY?
The global economy has been going through a number of changes caused by digitalization. Among other things, digitalization affects process efficiency, income, motivation and productivity of employees, data transparency and many other segments of business. The purpose of this event, organized by RTL Croatia, is to raise consciousness on the importance of digital transformation in Croatia.FOR WHOM?
The conference is intended for marketing and digital agents, PR professionals, media experts, editors, print and online publishers, start-ups, IT experts as well as HR and sales department personnel, companies, media and agencies as well as teams and individuals. In a nutshell, for all those who are interested in digital transformation and who aspire to foster digital transformation in their working environmentFeatured speakers
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Tobias Schiwek
CEO, Divimove
Bio Tobias Schiwek
CEO, Divimove
Since January 2019, Tobias Schiwek is responsible for the international business of Europe’s leading online video company Divimove, which is part of the RTL Group, as CEO. The company is a pioneer, strategic advisor and content producer in the realm of digital video for channels, platforms and brands alike and simultaneously manages Europe’s largest network of influencers with more than 900 partners in Germany, the Netherlands, Italy, France and Spain. Previously, Schiwek worked as Chief Digital Officer at UFA and Managing Director of digital studio UFA X, which is part of Divimove today. Before joining UFA, the digital strategist had founded several media industry startups and provided consulting for established industries on the topic of digital change (book industry, telecommunications, insurance). On top of that he used to serve as an angel investor and mentor for several international startups. As a university lecturer he regularly speaks on entrepreneurship and digital transformation. Schiwek studied political sciences and economics in Mannheim and Milan.
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Arash Pendari
Founder and Creative Director, Vionlabs
Bio Arash Pendari
Founder and Creative Director, Vionlabs
Arash Pendari is entrepreneur with a background as game developer and designer with extensive experience of running businesses in technology-related products. Arash is founder and Creative Director of Vionlabs with a mission to create the best content discovery tools and experiences in the world.
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Gregory Ndzie
Sales manager, Tubular Labs
Bio Gregory Ndzie
Sales manager, Tubular Labs
Gregory is EMEA Sales Manager at Tubular Labs, the leading global video measurement company that enables media companies to successfully grow and monetize audiences online. We help customers navigate YouTube, Facebook, Instagram and Twitter by providing insight and measurement standards for these platforms. Prior to Tubular, Gregory spent 3 years in media and email marketing helping companies to engage, grow and monetize their audience.
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Pascal M. Wiemers
CGI & Animation at SELAM X
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Matko Katanec
General manager Adria region / Wolt
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MARKO ŠUNJIĆ
FIBRA, owner
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Maša Zibar
influencer/podcast nemojme.
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Leona Šiljeg
Reporter, RTL
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Ivan Vrdoljak
Host, RTL
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Ilija Radić
Reporter, RTL
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Boris Mišević
Reporter, RTL
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Ana Radišić
Host, RTL
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Lidija Bačić Lille
CROATIAN SINGER
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Tomasz Musial
VP publishers and partners, WTG
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Timothy Stadié
Senior Solutions Consultant, Europe, Tealium
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Marino Lončar
Mar-tech consultant, S.T.A.R. Digital
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Christopher Ludwig
Director Digital Strategy, BMG
Bio Christopher Ludwig
Director Digital Strategy, BMG
Christopher Ludwig studied Music Business and Creative Industries during the sharpest period of decline in the history of the music industry. In 2011 he started working for BMG, one of the fastest growing music companies globally, to design and deliver the optimum digital setup to help artists and songwriters make the most of their songs and recordings in the new digital age. He is now responsible for BMG’s group digital strategy across recording and publishing, working out of London. He also gives lectures and keynotes at various universities and conferences, including Popakademie and Abbey Road Institute.
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Hizam Sahibudeen
HEAD OF ENGINEERING, IFLIX
Bio Hizam Sahibudeen
HEAD OF ENGINEERING, IFLIX
An avid Software and Computer Engineer with over 16 years of experience, Hizam joined iflix as the Head of Engineering to build and lead the development centre in Czech Republic. He has extensive knowledge and expertise in embedded systems, application development and development of telecommunication protocols. Hizam has worked in numerous industries such as surveillance systems, semiconductor, e-commerce, telecommunications and broadcasting.
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John Brady
Head of Marketing,
BAT (Adria Cluster) -
Joško Mrndže
Country Manager Adriatics,
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Vidar Andersen
ENTREPRENEUR, INVESTOR, EDUCATOR AND ADVISOR,
ANDERSEN&ASSOCIATESBio Vidar Andersen
ENTREPRENEUR, INVESTOR, EDUCATOR AND ADVISOR,
ANDERSEN&ASSOCIATESVidar Andersen (b. 1975 in Norway) founds startups to solve his own problems, helps spread education on building startups to founders and students, and help corporates innovate 50x faster – the startup way – with plusandersen.com
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Simona Koren
Digital Marketing Lead,
Atlantic Grupa -
Zdravko Marić
Minister of Finance of Croatia
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Alex Katz
CREATIVE DIRECTOR AND CO-FOUNDER,
ADVERTISING AGENCY OFFICER & GENTLEMANBio Alex Katz
CREATIVE DIRECTOR AND CO-FOUNDER,
ADVERTISING AGENCY OFFICER & GENTLEMANAlex Katz is an award-winning American creative director and co-founder of the advertising agency Officer & Gentleman. Over the past decade he has worked for some of world’s top creative agencies, creating campaigns for global brands such as Samsung, Google, Microsoft and Pornhub. Alex currently resides in Madrid, where he also works as a professor and lecturer to aspiring creatives.
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Saruul Krause-Jentsch
Co-Founder & CEO,
Podcast Label Auf die OhrenBio Saruul Krause-Jentsch
Co-Founder & CEO,
Podcast Label Auf die OhrenSaruul Krause-Jentsch founded one of the first podcast networks in Germany, which produces and markets the biggest German podcasts and organized the first German podcast festival in 2018. Her podcast label is on the forefront of the current revival of podcasts in Germany and consults most major German media companies on their audio strategy. She previously worked in the strategy department of the media corporation Bertelsmann, where she was responsible for internal and international collaborations, and headed the digital business development of the brands VOGUE, GLAMOUR and GQ at Condé Nast Publications in Germany.
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Marko Kučić
Managing Partner,
Cotrugli Business School -
Evangelos Papathanassiou
Digital Strategist
Bio Evangelos Papathanassiou
Digital Strategist
Evangelos has more than two decades experience in digital and works out of Berlin/Germany as a strategist and professional speaker with an emphasis on media, professional sports and consumer goods. He is also a co-founder of Munich-based sports marketing agency called “Mataracan”. His clients include Bertelsmann, RTL, ProSieben, RedBull Media House, Sport1, Bayern Munich, Bundesliga, UEFA and others.
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Blaženka Divjak
Minister of Science and Education
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Tonči Huljić
Composer, author and singer
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Sabina Glasovac
Parliament Representative
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Ivan Vrdoljak
President of Croatian People’s Party
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Ivan Gale
Sales Director,
RTL Hrvatska -
Luka Babić
Head of People Operations,
Infobip -
Mihaela Smadilo
Head of Talent and Culture,
Oradian -
Relja Marković
Managing Director, Digital Transformation and Application Development,
Addiko Group -
Kristina Martić
Digital Marketing and Employer Branding Professional,
TalentLyft -
Martin McDonald
VP DACHEE & Southern Europe,
Tealium -
Ivan Burazin
Founder,
Shift Conference -
Petar Pavić
Digital Marketing Expert
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Tanja Bulbuk-Jergović
Head of Human Resources,
Infinum -
Rebeka Belavić
ICT Go to market & Product management department Director,
Hrvatski Telekom -
Stipe Lelas
Marketing Manager,
DUMP Association of Young Programmers
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Bert Habets
CO-CEO
RTL Group
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Oliver Drost
CCO
deepblue networks
Bio Oliver Drost
CCO
deepblue networks
Oliver Drost has been the Chief Creative Officer at deepblue networks since 2014. Before joining the board he was Managing Creative Director and fostered a digital creative culture following deepblue’s motto IDEAS.LOVE.TECHNOLOGY.
Oliver started his career 25 years ago as copywriter at LINTAS:Hamburg and Scholz & Friends before he started his own agency for sportsmarketing & communication that later merged with deepblue.
Combining both passions under one roof he won many accounts, awards and joined several award juries.
CloseThemeWe live in a fast paced world, in which people have very little time and motivation to interact with brand messages.
How do marketers make sure to get their message across?
And which actions does it take to create a value-added, nonintrusive experience?
With this presentation we want to spark inspiration with smart technology ideas and case studies to help you and your clients to cut through the noise.
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Stéphane Coruble
Director
RTL AdConnect
Bio Stéphane Coruble
Director
RTL AdConnect
Stéphane Coruble has been Managing Director of RTL AdConnect since January 2016.
He was previously TV and New Business Director at RTL Belgium from 2012 to 2016. From 2009 to 2012, he was New Business Operations Director.
Prior to this he worked for IP Belgium and RTL Belgium in several marketing and sales positions.
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Stéphane Coruble graduated from the Institut d’Administration des Entreprises Aix-en-Provence, France, and has a Master’s degree in business administration.ThemeGetting Serious with Total Video!
We will introduce you to RTL AdConnect’s definition of Total Video and RTL AdConnect’s Total Video Strategy. According to our annual report called , we will give you some Audience, Insight and solution facts, figures and trends of total video in the world.
We will also give you some insight about measurement issues, brand safety, ad fraud and advertising innovations.
We will also introduce you to RTL AdConnect’s total Video Market Place which gives a simple access to the total video inventory of RTL Group and beyond.
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Chris Slovak
VP Solutions Consulting
Tealium
Bio Chris Slovak
VP Solutions Consulting
Tealium
Chris is Vice President of Global Sales Solutions at Tealium, leading a global team of sales solution consultants and partnership solutions consultants.
Serving as a key technical advisor, he helps customers, and potential customers, understand how Tealium’s real-time customer data solutions can help solve their unique digital marketing challenges. Chris has more than 10 years experience as an online advertising professional including positions at Yahoo!, SearchForce and Hookit.com.
His background and expertise is in search and display networks & exchanges, display advertising, website architecture and social network development.
CloseThemeIdentity Resolution: The Key to Digital Transformation
Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.
Join Chris Slovak, VP Global Solutions Consulting at Tealium, for a webcast on “Identity Resolution: The Key To Digital Transformation” and learn how to:
– Manage your entire data supply chain
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– Leverage data to fuel more meaningful customer experiences
– Drive customer centricity with digital transformation
– Implement the 4 key strategies for strategic identity resolution
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Evangelos Papathanassiou
Digital strategist
Bio Evangelos Papathanassiou
Digital strategist
Evangelos has more than two decades experience in digital and works out of Berlin/Germany as a strategist and professional speaker with an emphasis on media, professional sports and consumer goods.
He is also a co-founder of Munich-based sports marketing agency called “Mataracan”. His clients include Bertelsmann, RTL, ProSieben, RedBull Media House, Sport1, Bayern Munich, Bundesliga, UEFA and others.
CloseThemeWhat’s next in digital publishing
– Megatrends beyond publishing: exponential technology
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– Tech influence on publishing business
– Today’s Challenges for digital publishing
– Outlook & horizon points for the future -
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Hugues Decosse
General Manager France
Deliveroo
Bio Hugues Decosse
General Manager France
Deliveroo
Hugues Décosse is the General Manager of Deliveroo France. Born in the UK, Deliveroo is a leading European food delivery company.
Prior to deliveroo, Hugues worked for Groupon, where he ran the Product division for France, Belgium and the Netherlands. He previously spent several years working as a financial analyst in the UK. Hugues holds a Masters degree in Entrepreneurship from HEC Paris.
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Marijana Batinić
Host
RTL Hrvatska
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Antonija Blaće
Host
RTL Hrvatska
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Zoran Šprajc
Anchor and editor
RTL Hrvatska
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Petar Pavić
Co-Founder
S.T.A.R. Digital Group
Bio Petar Pavić
Co-Founder
S.T.A.R. Digital Group
Experienced digital media and marketing expert, founding partner in several successful digital ventures in SEE region and strategic consultant for digital operations for one of the top marketing agencies in the region.
Worked with local and international clients in various industries: travel, telco, FMCG, media.
Received various national and international recognitions and awards in the field of digital media, design & communication. Member of Digital Advisory Board of RTL, Croatia.
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Schedule
9:30 - 10:10
Intro
INSPIRACIJA
9:30 - 10:00
Tobias Schiwek – CEO, Divimove
Fragmented Audiences: Reaching People Across Platforms
10:00 - 10:30
Thomas Follin – General Manager, Salto
How to transform our broadcasting business?
Moderator: Nino Štambuk – Head of Business Strategy, RTL
10:30 - 10:45FRANCK COFFEE BREAK
10:45 - 11:15Guillaume Rabhi – Director of Digital and Business Development, RTL
Nino Štambuk – Head of Business Strategy, RTL
Luka Orešković – Partner, Prosperus Invest
Why did RTL buy net.hr?
Moderator: Filip Raunić, Editor In Chief at Net.hr
11:15 - 11:45Arash Pendari – Creative Director, Vionlabs
Understanding the emotional structure of content with the help of AI
11:45 - 12:00
FRANCK COFFEE BREAK
12:00 - 12:45Digital Shaper 2019 award
Matko Katanec – Generalni manager Adria region, Wolt
Elmira Majerić – Managing Director, Pauza GO
Teo Širola – General Manager, Glovo
Meals on Wheels
Moderator: Ida Prester
12:45 - 13:45LUNCH BREAK
13:45 - 14:15Tomislav Bilić – CEO, Inchoo
Boris Rauš – CEO, Bamboo Lab
Srđan Kovačević – CEO, Orqa FPV
Tech and the City: Osijek
Moderator: Ilija Radić – Reporter, RTL
14:45 - 15:00COFFEE BREAK
15:00 - 15:30Vinzent Britz – Creative Director and Lead Power, Selam X
Pascal M. Wiemers – CGI & Animation, Selam X
AI, AR and Realtime in Design and Fashion
15:30 - 16:00Lidija Bačić Lille
Music&Social: How does Lille do it?
Moderator: Ana Radišić – Host, RTL
EDUKACIJA
9:30 - 10:00
The Word of the Year: Agile
Ana Pauzar – Product Experience Management Director, Hrvatski Telekom
Luka Gauta – Fintech Business Development Manager, Croz
Krešo Žmak – Director Products, Infobip
Moderator: Ivan Vrdoljak – Host, RTL
10:00 - 10:30
Gregory Ndzie – Sales Manager, Tubular Labs
What are the hot trends of social video within Europe?
10:30 - 10:45FRANCK COFFEE BREAK
10:45 - 11:151 in 4 million: How did we build a hit product in a digital era in Croatia powered by Mastercard
Andrija Pirnat – Owner, Swanky Mint
Marko Šunjić – Owner, Fibra
Miroslav Šuvak – Co-owner, Nova runda
Iva Ušćumlić – Digital department director, MediaVal
Moderator: Ana Plišić – Creative Director, C3 Croatia
11:15 - 11:45From corporation to start up
Božidar Pavlović – Head of Technology, Oradian
Nikola Stolnik – CEO, Good Game Global
Luka Sučić – Director of Investments, æternity ventures
Moderator: Boris Mišević – Reporter, RTL
11:45 - 12:00FRANCK COFFEE BREAK
12:00 - 12:45X + O = XM, a formula for turning buyers into fanatics powered by SAP
Mirjana Badurina Čanak -Marketing and Communications Manager, SAP
12:45 - 13:45
LUNCH BREAK
13:45 - 14:15The first real podcast panel
Maša Zibar (nemojme.)
Saša Tenodi (Surove strasti)
Ivan Brezak Brkan (Netokracija podcast)
Moderator: Leona Šiljeg – Reporter, RTL
14:45 - 15:00FRANCK COFFEE BREAK
15:00 - 16:00Advanced Workshop : New digital marketing reality – use of data in marketing, change in retargeting, end of 3rd party cookies
Marino Lončar, mar-tech consultant, S.T.A.R. Digital
Timothy Stadié, Senior Solutions Consultant, Europe, Tealium
Tomasz Musial, VP publishers and partners, WTG
Interactive workshop with practical business and tech use cases run by experts from market leading companies: S.T.A.R. Digital, top mar-tech player service provider, Tealium – industry’s most trusted customer data platform and WTG – programmatic experts, one of only 40 global Google Certified Publishing Partners. The following topics and areas will be covered:
- How to set up and use 1st party data in marketing – use cases
- Integration of 1st party data with Google, Facebook and other major tech platforms in marketing activities
- Change in cookie policies on major platforms and browsers – effects on retargeting
- Revenue and inventory optimization in programmatic and data driven advertising
Advanced Workshop / With prior registration only (register here), limited number of participants
Prize
Digital Shaper of the year to be chosen
This year again alongside with the conference the digital shaper of the year –a person or a company which deeply contributed through his/its achievements to digital change in Croatia – will be distinguished.
This valuable prize will be selected by the jury composed of: Kostas Nebis, Chief Executive Officer and President of the Management Board of Hrvatski Telekom, Davor Tomašković, CEO at Croatia osiguranje, Maruška Vizek, Director of the Institute of Economic, Mladen Fruk, Partner McKinsey & Company, Željko Kukurin, CEO Valamar Riviere, Nikola Vrdoljak, Partner 404, Sonja Popović, Managing Director at SAP Croatia and Marc Puškarić CEO, RTL Hrvatska.
Jury
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Kostas Nebis
Chief Executive Officer and President of the Management Board
Hrvatski Telekom
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Davor Tomašković
CEO
Croatia Osiguranje
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Maruška Vizek
Director
Institute of Economics
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Mladen Fruk
partner
McKinsey & Company
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Željko Kukurin
CEO
Valamar Riviera
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Nikola Vrdoljak
partner
404
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Sonja Popović
Managing Director
SAP Croatia
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Marc Puškarić
CEO
RTL Hrvatska
Video
Organizer
Founded in 2003, RTL Croatia has grown over the years into the largest media group in the country.
With its three linear channels, RTL, RTL2, RTL Kockica, three cable channels RTL Crime, Passion and Living, RTL Croatia World Diaspora channel, the largest on-line video platform, RTL Play, synergy of regional and national portals, and diversification of activities like setting up an RTL Music company that organizes events, concerts and music publishing, RTL Croatia sets trends and alters the country's media landscape.
CONTENT PARTNER
Partners
