Digital transformation is one of the drivers of the modern economy. In order to show the best examples of this fourth industrial revolution, rtl croatia is initiating a one-of-a-kind platform called digital shapers.

The peak of the project is the conference to be held on 30 november in zagreb that will gather the leading foreign and croatian experts. During the panels they will show the best digital transformation examples and offer real solutions for companies during the workshops.

For the very first time this conference will also nominate the digital shaper of croatia – an individual whose work has given a contribution to digitalisation and changing of croatia.

Why digital shapers?

Rtl is globally as a company undergoing a major transformation and understands the necessity of a momentuous transformation of the media, the economy, and the society as a whole.

Why get involved?

Get inspired – meet people and projects that put digitalisation to use and pushed the borders

Get educated – use real examples to learn how to become a digital leader in your company

Give your support – participate in the nominations for the digital shaper award recognising the agents of change

About the event


NOVEMBER 30th, 2017


10:00 a.m. - 5:00 p.m.


Who is it for?

Marketing agents, digital agents, PR agents, media experts, editors, print and online publishers, start-ups, IT experts, as well as HR and sales department personnel. Companies, media and agencies. Teams and individuals.

In a nutshell, for ALL those who are interested in digital transformation and aspire to initiate it inside their working environments.

We are different from others

Inspiring talks and panels and a number of short and effective workshops – it’s everything you may need.

And yes, the conference will nominate the Digital Shaper of Croatia. Get to know and support people who are changing Croatia!

Featured speakers and companies
10:00 - 11:00

Bert Habets (CO-CEO RTL Group)

TV = Total Video

Henning Tewes (CEO RTL Hrvatska)

Welcome to RTLplay

11:00 - 11:15

Coffee Break

11:15 - 12:15

Hugues Decosse (Deliveroo – generalni menadžer Francuska)

Innovation And Disruption In The Food Sector

Luka Baranović (Hrvatski Telekom – direktor Odjela za upravljanje korisničkim iskustvom)

Experience Design at Scale

12:15 - 12:30

Coffee Break

12:30 - 13:00

The Show Never Stops: Show business društvenih medija

Marijana Batinić (RTL Hrvatska – voditeljica)

Antonija Blaće (RTL Hrvatska – voditeljica)

Zoran Šprajc (RTL Hrvatska – voditelj i urednik RTL Direkt)

Moderator: Antonija Mandić

13:00 - 14:00

Lunch Break

14:00 - 15:00

From Zero to Hero: Kako izgraditi globalnu kompaniju iz Hrvatske

Richard Rodgers (Infobip – voditelj marketinga)

Steve Thomson (Foreo – CMO)

Matija Žulj (Agrivi – osnivač)

Moderator:  Boris Mišević

Petar Pavić (S.T.A.R. Digital Group – suosnivač)

Touching Is Believing – Insight on Soon to Be the Biggest Media Vehicle in Marketing

15:00 - 15:15

Coffee Break

15:15 - 16:15

Evangelos Papathanassiou (digitalni strateg)

What’s Next in Digital Publishing




16:15 - 16-30

Coffee Break

16:30 - 17:00

#AgencyLife: Disrupcija marketinške agencije

Božidar Abramović (Omnicom Media Group Hrvatska – CEO)

Daniel Ackermann (Degordian – CEO)

Mario Lovrić (UM Zagreb – direktor)

Moderator: Nikola Vrdoljak



11:15 - 12:15

Oliver Drost (Deepblue networks AG – kreativni direktor)

Ideas Meet Technology – Case Studies Across All Media

Stéphane Coruble (RTL AdConnect – direktor)

Getting Serious with Total Video!


12:15 - 12:30

Coffee Break

12:30 - 13:00

Chris Slovak (Tealium – VP Solutions Consulting)

Identity Resolution: The Key to Digital Transformation




13:00 - 14:00

Lunch Break

14:00 - 15:00

Media Survivor: Kako nezavisni mediji mogu uspjeti na tržištu

Ivan Brezak Brkan (Netokracija – osnivač i urednik)
Marko Matijević ( i – osnivač i glavni urednik)
Dragan Petric (Bug – izvršni urednik)

Moderator: Iva Šulentić

Maja Čulig (Addiko Grupa – direktorica Marketinga)

Empowering Your Customers by Digitalizing Yourself

15:00 - 15:15

Coffee Break

15:15 - 16:15

Nenad Bakić (IRIM – osnivač)

Digital Champion: Stvaranje nacije digitalnih stvaralaca!

Davor Tremac (Uber – generalni menadžer Hrvatska)

Globalna kompanija – hrvatska inovacija

16:15 - 16:30

Coffee Break

16:30 - 17:00

The Resistance is Futile: Kako transformirati tradicionalni biznis?

Dimitrije Trbović (Auto Zubak – CEO)

Mladen Pejković (Atlantic Grupa – stariji izvršni direktor Poslovnog razvoja, strategije i informacijske tehnologije)

Mario Žižek (Addiko Bank – predsjednik Uprave)

Moderator: Boris Mišević 


Proglašenje: Digital Shaper of the Year

Digital Shaper award

Digital Shaper of the year to be chosen

Among numerous interesting lectures and workshops, Digital Shaper of the year award will be presented at the conference to a individual who has contributed to digitalization and change of Croatia and who has been doing his best for the prosperity of the country.

Data shows that digital economy is growing seven times faster than the rest of the sectors in economy and it is estimated that by 2020 EU will have as many as 4 million new jobs only in the digital economy sector. It is of crucial importance for the development of Croatia to choose the role in the overall digitalization and for that reason the hard work of individuals, that’s been ongoing for years, is of immense importance.

This valuable prize will be selected by the jury composed of: Davor Tomašković, CEO Hrvatski Telekoma, president of the jury, Željko Kukurin, CEO Valamar Riviere, Henning Tewes, CEO RTL Hrvatska, Maruška Vizek, Director of the Institute of Economic, Mladen Fruk, Partner McKinsey & Company i Nikola Vrdoljak, Partner 404.

Participation fees
regular price
490 hrk
+ Extra attractive packages